IT Certification Exam Questions & Answers

QUESTION 141
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers

QUESTION 142
A customer is starting a new children’s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children’s brand, however, they want to separate subscriber opt-outs of the Enterprise and children’s brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

QUESTION 143
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

QUESTION 144
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer’s email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

QUESTION 145
What are data extension data retention policies?

QUESTION 146
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the
30th of the month falls on a weekend.
What is the flow?

QUESTION 147
A retail company’s database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
“Email ID,” which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Email ID” in the database.
What key issue should be addressed? Choose 3 answers

QUESTION 148
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

QUESTION 149
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like “take me off your list” or “opt out”.
How could this behavior be corrected’

QUESTION 150
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

QUESTION 151
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if “shoes” is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO’s data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?

QUESTION 152
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

QUESTION 153
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

QUESTION 154
A customer has an eCommerce site and Imports data into three data extensions daily; ‘Orders’, ‘Order_Details’ and ‘Products’
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?

QUESTION 155
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

QUESTION 156
Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

QUESTION 157
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers

QUESTION 158
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

QUESTION 159
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

QUESTION 160
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

QUESTION 161
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

QUESTION 162
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact’s response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

QUESTION 163
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

QUESTION 164
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

QUESTION 165
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?