IT Certification Exam Questions & Answers

QUESTION 11
What qualifies a web visitor to see any experience of a web campaign?

QUESTION 12
Which data feed integrates purchase data into a profile in interaction studio?

QUESTION 13
Which two items can be included in the total engagement score calculation?

QUESTION 14
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

QUESTION 15
Which three components of a server side campaign must be coded by a developer?

QUESTION 16
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

QUESTION 17
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

QUESTION 18
Which ingredient shows a vistor products or content based on a “people like me” algorithm?

QUESTION 19
Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

QUESTION 20
What are the three ways segments are used in Interaction studio?

QUESTION 21
When does site mapping happen during the implementation process?

QUESTION 22
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

QUESTION 23
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

QUESTION 24
How does IS define web template?

QUESTION 25
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

QUESTION 26
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags – such as brand, gender, style, keyword and author?

QUESTION 27
Event API requests are made using what two content types (select 2)?

QUESTION 28
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

QUESTION 29
What are the three types of mobile campaigns a business user can create in IS?

QUESTION 30
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

QUESTION 31
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?

QUESTION 32
How often does interaction studio poll the sftp for new files for ingestion?

QUESTION 33
What three things does a developer code in web template?

QUESTION 34
What three components can a web developer define by pageType?