IT Certification Exam Questions & Answers

Q16. A marketer wants to grow the company’s email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

Q17. Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

Q18. Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

Q19. The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

Q20. Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

Q21. A consultant explains how a sending domain differs from a customer’s primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers

Q22. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company’s daily sends. NTO’s marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

Q23. A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact’s property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

Q24. Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

Q25. NTO would like to create a landing page that displays subscribers information pass to it from
email link on the page, This page contains a smart capture form,NTO would like to require
email address and reply date and response for subscriber’s completing the form, how should
NTO will set the data extension

Q26. The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO’s existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel’s instance of Marketing Cloud?

Q27. Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like “take me off your list” or “opt out”.
How could this behavior be corrected’

Q28. Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?

Q29. A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day’s submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?

Q30. Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

Q31. A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?