Passing Facebook 410-101 Exam Using 2023 Practice Tests [Q79-Q102] – IT Certification Exam Questions & Answers

NO.79 You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You’ve built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

Targeting only

Insights only

Targeting and Insights

NO.80 You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

You should bid for CPM and measure conversions.

You should bid for conversions and measure impressions.

You should bid for clicks and measure impressions.

You should bid for installs and measure impressions.

You should bid for impressions and measure impressions.

NO.81 You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

Campaign #1 has the highest ROAS of 63.20

Campaign #2 has the lowest ROAS of 1.87

Campaign #3 has the lowest ROAS of 1.87

Campaign #2 has the lowest ROAS of 1.72

Campaign #3 has the lowest ROAS of 9.95

Campaign #3 has the highest ROAS of 63.20

NO.82 You’ve spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

You should build lookalike audiences from all of the website visitors.

You should build lookalike audiences from people who have initiated checkout process and add to cart events.

You should build lookalike audiences from people who have made purchases.

You should build similar audiences based on people who have visited the website to the main landing page of the product.

NO.83 You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

Use a Point Of Sale provider to integrate offline conversions.

Use digital receipts instead of printed receipts to enable offline conversions.

Use website conversions to integrate with offline conversions.

Integrate your CRM system with your offline conversions.

Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

NO.84 Which of the following is not a direct response type of ad?
Choose only ONE best answer.

Guaranteed Impressions

Mobile App Engagement

Website Clicks

Video Views

Website Conversions

NO.85 Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

Dating

Mature

Tragedy and conflict

Debatable social issues

Gambling

NO.86 What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

Facebook pixel helper

Facebook Custom Audiences

Business Manager’ Pixel Data Source

Facebook Analytics Tools

NO.87 You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

$102.50

$265

-$265

$410

NO.88 You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

You build a video engagement audience with a scale of 1.

You build a video engagement audience with a scale of 10.

You build a website pixel audience with a scale of 10.

You build a fan page engagement audience with scale of 10.

You build a video engagement audience with a scale of 4.

NO.89 You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

You should add them as administrators of your Business Manager in order to manage your digital assets.

You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.

You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

You should look for the agency’s employees’ Facebook personal profiles and add them to your Facebook accounts.

NO.90 Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

Use conversion ads to the checkout page for new audiences.

Use attention-grabbing video ads on Instagram to new audiences.

Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

Create app install campaigns for people who have visited the website.

Create app install campaigns for people who have finalized a purchase for the following 15 days.

NO.91 An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

You should stop using the audience where you are spending 20% of the budget.

You should unify both audiences into one, as your ad sets are competing with each other.

You should stop spending more money on the audiences where you have spent 80% of the budget.

You should continue running the ads, as they are working properly.

NO.92 Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

The eCPM for the impression campaigns will only take into account the advertiser bid per impression.

The expected CPM can’t be compared between the impressions and video views campaigns.

The eCPM for the video view campaign will include an additional component of the estimated click-through rate.

The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.

NO.93 You’ve been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It’s 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

You can go into the ad-set and just change the audience.

You need to build a new ad-set with the different audience.

You need to cancel current ad set and launch a new ad set with the fix.

NO.94 Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.

You could build reach campaigns and estimate how much it would cost you to run the campaigns.

You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.

There is no way of knowing on Facebook how much it would cost to reach both audiences.

NO.95 You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

Uses the ContentView event, so it’s available as part of the Facebook pixel base code

Uses the PageView event, so it’s available as part of the Facebook pixel base code

Can occur multiple times per link click / view

Has a fixed long 45 days attribution window

NO.96 What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

Actions happened 28 days after someone viewed your ad

Actions happened 1 day after someone viewed your ad.

Actions happened 28 days after someone clicked your ad.

Actions happened 28 days after someone viewed your ad.

NO.97 You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

You should run conversion ads targeted at women only.

You should run traffic ads targeted at the entire customer database.

You should run interaction posts to bring awareness to the new customer base.

You should run traffic ads to the customer base but focused on female users.

NO.98 You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

Website Traffic through Facebook pixel audience

Core Audiences

Post Engagement Audiences

CRM customer database audience

NO.99 Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

Facebook

Audience Network

Instagram

Facebook and Audience Network

NO.100 A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

You should unpublish the post and re-publish it as an ad.

You should make sure the campaign has not ended.

Create a new campaign with video view as the campaign objective.

NO.101 What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

Page Analyst

Page Advertiser

Ad Account Admins

Fan Page Admins

Fan Page Analyst and Ad Account Admin

NO.102 What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

Whether you use Facebook Manager or the Fan Page to run ads.

Facebook Auction.

Advertiser changes in audience, budget, placement, schedule, and optimization goals.

Pacing system you set up.