SAP C_C4H225_12 Exam Info and Free Practice Test It-Tests [Q37-Q57] – IT Certification Exam Questions & Answers

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SAP C_C4H225_12 Exam Info and Free Practice Test | It-Tests

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The Certified Technology Associate – SAP Emarsys Customer Engagement Implementation certification exam is considered one of the most challenging certifications, and it requires specialized knowledge and skills to succeed. It is designed for professionals who have some knowledge of the technical aspects of SAP Emarsys Customer Engagement implementation. Candidates who pass SAP C-C4H225-12 certification exam will be recognized as experts in implementing this powerful customer engagement platform.

QUESTION 37
Which two of the following answer are valid methods to track revenue?

First Touch > Attribution window 365 days > Touchpoint push open

First Touch > Attribution window 7 days > Touchpoint Web Channel click

Last Touch > Attribution window 9 days > Touchpoint email click

First Touch > Attribution window 366 days > Touchpoint email open

QUESTION 38
What is an SSL certificate used for?

It is used by the sender policy framework (SPF) to authenticate outbound emails.

It is used by the SAP Emarsys Customer Engagement API for secure data transfer.

It is used to implement SAP Emarsys Customer Engagement password authentication and IP restrictions.

It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers’ link domains.

QUESTION 39
Your current loyalty plan is for the US only. The currency is: point. A new loyalty campaign is being planned by your marketing team and they want end users to collect stars in this campaign. Which of the following statements apply?

You can only use points if your loyalty plan is based on points.

You can set multiple currencies in one account.

You can set multiple currency handling under Loyalty Management > Account settings.

You cannot use plural in the name of the currency.

QUESTION 40
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100

Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15

Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer

QUESTION 41
What is the purpose of relational data?

To improve personalization and segmentation

To automate multi-channel marketing programs

To display SAP Emarsys Customer Engagement recommendations

To add new products to SAP Emarsys Customer Engagement

QUESTION 42
What are some of the configurations that are required before you can start sending emails via SAP Emarsys Customer Engagement?

Send Time Optimization

DNS configuration

Deliverability Advisor

Reply Management

QUESTION 43
Yesterday, David purchased a very elegant suit from your Web shop, while Andrew bought a simple discounted T-shirt. You’d like to send different messages to them depending on their total purchase amount. What node do you need to use?

Wait node

Wait for an event node

Decision splitter node

A/B test node

QUESTION 44
You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted?

Include the field names in the first row.

Leave fields empty when they do not have a value.

Use a pipe to separate fields.

Use ASCII encoding.

QUESTION 45
You want to analyze your email response rates by domain level. Which reporting tab gives you a breakdown for the 10 most popular email providers?

Customer Lifecycle

Deliverability Reporting

Revenue Analytics

Trend Reporting

QUESTION 46
You are building an abandoned cart program that uses a discount voucher. You don’t want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam multiple days. Which participation setting do you need?

Contacts can enter this program again 30 days and 0 hours after exiting it.

Contacts can enter this program again 30 days and 0 hours after entering it.

Contacts can enter this program only once, ever.

Contacts can enter this program any time, even if they are still in it.

QUESTION 47
You are implementing Web Channel and you are told to use all web campaign types available. What are your choices?

Overlay: to have content appear above the normal website content

Ribbon: to display a ribbon at the top or bottom of the page

Category: to insert a category-level recommendation

Embed: to replace a selected element on your website

Space: to insert blank elements on your website

QUESTION 48
In your test campaign, only 50% of push messages are delivered. The error message states “Invalid push token”. What do you do?

Add iOS and Android platform-specific values for your messages.

Check your segmentation criteria and only include push-enabled users.

Create a silent push message.

Check the SDK version in your app.

QUESTION 49
How can a new API user be set up?

An account owner can create an API user in Management > Security Settings.

An account owner can create an API user in Management > Predict Data Sources.

An account owner can create an API user in Management > User Management.

A system operator can use an API endpoint to generate a new user.

QUESTION 50
Why does it make sense to create link categories under Management > Link Categories?

You will use the Predict Mail Category widgets in your emails.

You can use the categories for reporting in email analytics.

You can assign every link you add to a category in the email editor later.

You can use the categories you created for segmentation.

QUESTION 51
What does the CRM Ads – Remove from Audience node do in the Automation Center?

It finishes the program early.

It removes any contacts with invalid email addresses from the program.

It adds contacts to another program.

It removes the contact from the audience so that they don’t see the campaigns.

QUESTION 52
Which file formats are supported for integrating flexible product data?

Extensible Markup Language (XML)

Microsoft Excel file (XLS)

Comma-separated values (CSV)

Text (TXT)

QUESTION 53
When the frequency cap is activated, which email types count toward the cap?

All email opened will add to the frequency count for each contact.

All email types will add to the frequency count for each contact.

All email types except transactional will add to the frequency count for each contact.

Event-triggered (transactional) will add to the frequency count for each contact.

QUESTION 54
You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying “Too few contacts”. How is this possible?

The audience is updated on a daily basis only.

The audience was archived.

The network audience was created but there are not enough contacts.

The network audience was created but the transfer of the contacts failed.

QUESTION 55
You want to filter all contacts who made their last purchase on Black Friday. Which filter is correct?

Days since last engagement

Spent in the last 24 months

Order(s) made X days ago

Days since last purchase

QUESTION 56
You want to exclude domains and email addresses that should not be contacted via email at all. Which option do you need from this list?

Bounce management

Internal blocklist

Frequency cap

Reply management

QUESTION 57
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer?

Change Profile

Consent Management

General Registration

Newsletter Registration

Product Subscription

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SAP C-C4H225-12 (Certified Technology Associate – SAP Emarsys Customer Engagement Implementation) Certification Exam is designed to evaluate the knowledge and skills of individuals who are motivated to implement SAP Emarsys Customer Engagement solutions in various business sectors. Certified Technology Associate – SAP Emarsys Customer Engagement Implementation certification test is intended for candidates who have basic knowledge of SAP Emarsys Customer Engagement and want to specialize and broaden their understanding of the technology.

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