[Apr 04, 2023] Salesforce Marketing-Cloud-Consultant Exam Dumps Are Essential To Get Good Marks [Q61-Q79] – IT Certification Exam Questions & Answers

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[Apr 04, 2023] Salesforce Marketing-Cloud-Consultant Exam Dumps Are Essential To Get Good Marks

Latest Salesforce Marketing-Cloud-Consultant Dumps with Test Engine and PDF (New Questions)

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Salesforce Marketing-Cloud-Consultant Exam Reference

NEW QUESTION 61
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?

No re-entry

Re-entry anytime

Re-entry only after existing

Re-entry after time

NEW QUESTION 62
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer’s email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

[email protected]

A [email protected]

NEW QUESTION 63
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if “shoes” is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO’s data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with
the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?

The preference center is too precise.

Their account has deliverability issues.

The contact fell below the High Water Mark.

The entry event is triggered too often.

NEW QUESTION 64
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

Import the identified subscribers into a list when creating the send.

Create an exclusion data extension populated with the identified subscribers.

Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Create a suppression list populated with the identified subscribers.

NEW QUESTION 65
Every day at 3 a.m., Northern Trail Outfitter’ (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day’s marketing campaigns. The size of the file varies depending on the previous day’s tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

Scheduled Automation > File Transfer > Import > Series of Query Activities

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Triggered Automation> Import > Data Extension Extract > Marketing Journey

NEW QUESTION 66
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

Send to unengaged subscribers during the first two weeks of IP warning in order to give them the opportunity to interact.

Focus on warning the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

Suppress sends to AQL email addresses during the first two weeks of IP warning, then resume sending to them during the third week.

Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.

NEW QUESTION 67
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

Use Data Designer in Contact Builder to relate the two data extensions.

Utilize Entry Data on a Decision Split within Journey Builder.

Create a Data Relationship in Email Studio to relate the two data extensions.

Configure activities within Automation Studio to update the purchase data.

NEW QUESTION 68
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

Salesforce Data Entry, SQL Query Activity, Task Activity

Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

API Event Entry, SQL Query Activity, Task Activity

Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

NEW QUESTION 69
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?

SOAP API Calls updating objects

CreateSalesforceObject() AMPscript

Bulk API

NEW QUESTION 70
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

Mobile Studio

Advertising Studio

Google Analytics 360

Einstein Engagement Scoring

NEW QUESTION 71
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account’s Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.

Create a file drop automation which includes an Import File Activity and Send Email Activity.

Create a scheduled monthly automation which includes an Import File Activity and triggered send.

Create a file drop automation which includes an Import File Activity and triggered send.

NEW QUESTION 72
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer’s expiration date is included in the data file.
What component should the customer’s solution include?
Choose 3 answers

Suppression list

Data Filter

Triggered Send

Template-based emails

Automation Studio

NEW QUESTION 73
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >
Query Activity for file two > Data Extension Entry

File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

NEW QUESTION 74
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?

Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

NEW QUESTION 75
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

NEW QUESTION 76
Northern Trail Outfitters wants to include a ‘view online’ link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

%%view_as_webpage%%

%%view_email_url%%

%%vawp%%

%%view_online%%

NEW QUESTION 77
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

NEW QUESTION 78
Which two statements about a database of record are correct? (Choose two.)

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

A database of record is system in which subscriber’s status is maintained.

A database of record is any database that contains subscriber data.

A database of record is a centralized storage repository of data about objects or people.

NEW QUESTION 79
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommended to ensure content is displayed properly within the email?

Dynamic Content Wizard

AMPscript conditional against the Gender field

AMPscriptLookupRows functions

NB Test content type